FAQ

What is Deluxe BMX?

Three years on and Deluxe is growing step by step into something we’re really stoked on… Dialled product is coming out, the team’s all on board, and this is rolling. The team is Mark Potoczny, Davros, Frog, Pompom, Max Bimar, Jeremy Ball, Sven Grieten, Greg van Tulder, Tom Boorman, Ted Van Orman, Mike Saavedra and Dylan King – but that’s not all: Chris is helping with a slew of graphic design, Patch is wiring together this website and dropped our first video Welcome To Deluxe in early 2010 (we’re working on the next video, now), Dennis is sourcing the finest manufacturers to assemble our parts,  and Sylvain Taro and the whole team are helping with product design, and we’ve got some great distributors helping out worldwide. Deluxe is on course taking it one step at a time – and we’ve got more coming.

BUILT FOR BMX

Why Deluxe BMX?

Deluxe BMX is taking it back; back to home-made dirt in the woods, some tools, some bikes, and some friends and really good times. For roasting trails or riding full-bore in general anywhere you want to – and building bikes that can take it. That’s what this is about.

As for the name, that’s been bouncing around my brain for years now (we did think about making a magazine with the same name about ten years ago, then we launched Level) and this new bike co is ripe for it. So, Deluxe BMX was born…

We picked team riders who spend half the year up to their knees in mud digging their own trails ready for the summer ahead – then they ride all summer, building their scenes, flowing the lines, traveling, riding, living BMX every day, giving back to the scene and getting stuck in. Each of them can bring something different to the Deluxe BMX table too – they’re not just riders; you’ll see.

Our Deluxe BMX Products

The best. We make frames in three sizes, bars in four sizes, two styles of sprockets, Superlight seats and seatclamps, the F-Lite series of hubs, stems, pedals, Bar End Bar Ends, and a few decent tees – and we’re working on projects all the time. Click on the Products pages for details on all these items – from the outset I’d like to say that we are aiming for something really simple. Classic BMX frame touches, a timeless feel to a quality frame and handlebars, with modern-day build and construction methods, really high quality materials, and clean looks. Light enough to go fast, strong enough to take it, with stable geometry and proper proportions – Built For BMX. No bonkers bells and whistles which will be out of fashion in two weeks’ time – BMX for life.

The Deluxe Way

Why do another BMX company? We just love BMX – we know nothing else…

The Deluxe Pledge

Here’s another thing. I wanted to see if we could give something back to BMX. Maybe, buy some tools and send them out? Hire a digger for someone’s trails somewhere? Run a trails jam series? Well, we already sponsor trails jams, and we’re stoked to be able to do that. Having thought long and hard about it, I decided to do something more personal: so, here’s the deal. Ten percent of the company profits of Deluxe BMX will go straight to the Stephen Murray Family Fund. Stephen’s one of those original UK BMX riders from back in the day, way way back when he was a spotty young oik on the old Titan race team – Stephen’s impact on BMX since then, from winning the X Games, pushing the envelope of dirt jumping, to maintaining the good times all the time, to uniting the BMX scene worldwide following his tragic crash in 2007, is nothing less than legendary and an inspiration to all of us. All being well, this’ll help Stephen and his family somewhere along the line.

stephenmurrayfamilyfund.com

Stephen Murray, 9 year-old Cruiser British Champion, 1990